Case Study: SLO Farmers' Market

The SLO Farmers’ Market currently lacks a standalone website with a cohesive brand identity. While working in a team, this case study conducted user survey research to identify the problem: users cannot easily access essential or time-sensitive information, and the existing Farmers' Market website requires multiple clicks in order for users to access critical details regarding joining, vendors, weekly events, parking, or weather updates. After analyzing user responses, I created segmented personas, user flows, website information architecture, and practiced Crazy 8 sketching before designing low-fidelity wireframes.