Applied Quality Project: Amazon

For this Applied Quality Project, I worked in a team to conduct a case study for Amazon's mobile app interface. We conducted a survey consisting of both qualitative and quantitative data with importance/satisfaction questions to fully understand Amazon mobile’s strengths, weaknesses, and areas for more improvement. To address user concerns, we set out to redesign a more user-friendly interface that reduces the user journey from the search to the purchase would be beneficial for the app. Secondly, display seller information to be more visible in order to determine credibility and reputation, especially for smaller vendors. By using flow mapping, a fishbone diagram, the 5 Why's framework, a House of Quality diagram, Crazy 8 sketches, I was able to create low-fi designs using Figma.