Honey Belly

Honey Belly, a local Korean BBQ restaurant in San Luis Obispo, needed increased visibility and a comprehensive marketing strategy to reach diverse customer segments in a competitive dining market. The campaign's objectives were to attract new customers, retain current customers, increase sales, and educate the market. As a team, we developed an integrated marketing campaign that utilized variable data printing to create personalized experiences across multiple touchpoints. Using XMPie's VDP tools in Adobe InDesign, we designed custom print and digital materials with dynamic images and text that adapted to specific target audience segments identified for Honey Belly.The campaign included segmented customer personas, social media content across multiple platforms, baseline metrics and KPIs to measure success, and a detailed workflow timeline for implementation. By combining data-driven personalization with cohesive brand messaging, the campaign positioned Honey Belly to effectively reach different audiences while maintaining their brand identity across all channels.