Ballard Village Winery

Ballard Village Winery, a boutique family-run winery in California's Santa Ynez Valley, lacked any brand identity: no logo, no digital presence, and an outdated wine label featuring generic grape motifs. They needed a sophisticated, timeless label for their 2024 Syrah that could help them stand out in California's saturated wine market of over 6,000 wineries while establishing a cohesive brand foundation for future growth. Working with a team, I developed a comprehensive brand package that went beyond just a wine label. We created a new logo, color palette, and style guide that conveyed elegance, family tradition, and exclusivity (key values for their target market of wine enthusiasts aged 35-70). Instead of a traditional paper label, we screen-printed directly onto the glass bottle using 24-karat gold ink, creating a luxurious, tactile experience that elevated their shelf presence. The minimalist design adhered to TTB wine regulations while maintaining the sophisticated aesthetic the clients wanted. The result was a unique, sustainable packaging solution that positioned Ballard Village Winery as a premium boutique brand capable of competing with established wineries in the Los Olivos AVA.